Social Media Marketing Builds Relationships.
Statistics show that consumers are more likely to purchase a product or service if they feel confident that they are “in good hands” and if they have a personal connection to a business. This is why a social media business page is the perfect complement to a traditional advertising program.
Social media such as Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest provide a less formal, more personal way to communicate - ultimately building relationships and trust between your business and your clients. This has been proven to create customer loyalty and more targeted sales over time.
A Less Formal Way to Communicate
The primary goal for your social media business page should be to establish relationships while building credibility and educating potential clients about how they might benefit from your products and services. Over time, your posts should demonstrate that your business cares about customers, and that you are open for dialogue and feedback regarding your products, services, or other concerns.
Your posts should also show that your business is legitimate: your personnel are qualified, approachable and friendly; your services are excellent; your products are exceptional and useful; and you are knowledgeable about the industry.